In the global furniture industry, international-scale exhibitions are key to ensuring that products are recognized by a wide audience and go international. Therefore, it’s important for furniture business players to be aware of the largest furniture exhibitions...
Rattan (Calamus spp.) is a type of perennial climbing plant that falls under the Arecaceae family (Palmae). Rattan grows by climbing or winding around large trees in tropical forests at elevations of up to 1200 meters above sea level. In Indonesia, rattan has long...
The rampant issue of illegal logging in Indonesia has caused severe damage to the forests. One solution currently promoted by the government is the use of certified wood or what is legal wood. So, what exactly is and why is it important for the public to know?...
Picking out the right furniture for your villa can be a bit tricky. You’ve got to think about style and practicality, of course, but also about choosing pieces that are going to stand the test of time, especially since villas often go empty for stretches....
You might have found yourself at times confused about distinguishing marketing, sales, and branding in the business terms. Often, these three concepts are used interchangeably, although each has distinct roles and functions within an organization. This article aims to...
The evolution of marketing from version 1.0 to 4.0 signifies the increasing role of data and technology in brand marketing strategies and customer interactions. Let’s take a more detailed look at the definitions and examples of strategies in each version in a...
