Picking out the right furniture for your villa can be a bit tricky. You’ve got to think about style and practicality, of course, but also about choosing pieces that are going to stand the test of time, especially since villas often go empty for stretches....
You might have found yourself at times confused about distinguishing marketing, sales, and branding in the business terms. Often, these three concepts are used interchangeably, although each has distinct roles and functions within an organization. This article aims to...
The evolution of marketing from version 1.0 to 4.0 signifies the increasing role of data and technology in brand marketing strategies and customer interactions. Let’s take a more detailed look at the definitions and examples of strategies in each version in a...
Global Furniture Market Demands has been on the rise year after year, and it’s more than just a blip on the radar. According to the 2022 report from the World Furniture Association (WFA), the retail and online furniture trade worldwide hit a whopping US$720...
Sustainable or eco-friendly furniture with Rattan as Raw Material is really catching on globally. Indonesia, as one of the top rattan producers in the world, is in a prime position to fulfill this growing demand for sustainable furniture. Understanding Sustainable...
